About Full Ice
I show my work.
Youth hockey costs families between $10,850 and $30,950 a year, and almost every voice explaining the sport to parents is selling a camp, a program, or a pair of skates. Full Ice exists because the decisions are expensive, the rules change constantly, and nobody was writing the brief.
Who Writes It
Adam Collins
Full Ice is the newsletter I wanted to read and couldn’t find. Every season a hockey family makes decisions that cost real money — a tier, a tournament, a helmet, a summer program — with almost nothing to go on but the pitch from whoever is selling it. I got tired of guessing, so I started writing down what I found out.
I coach youth hockey and I’m a hockey parent. I also work at Titan BattleGear, a hockey safety apparel company, which means I know how protective equipment actually gets designed, tested, and certified — which standards mean something, which claims are marketing, and what a piece of gear really costs to make. That’s the most useful thing I bring to this, and it’s also a commercial interest, so anything I write about equipment says so.
Full Ice is published independently by Full Ice Media. It is not affiliated with USA Hockey, Hockey Canada, or any league, program, or manufacturer.
How It Is Made
|
Sourced, always Every claim names its source as a publication, not a link dump: USA Hockey, Statistics Canada, College Board. If it cannot be sourced, it does not run. |
Actionable, or explicitly not Every item ends with what to do about it. When the honest answer is that nothing needs doing, it says that instead of manufacturing urgency. |
Both countries, named Every rule, deadline, and certification says which governing body it comes from and which side of the border it applies to. USA Hockey and Hockey Canada are not interchangeable, and most coverage treats them like they are. |
Read one issue and decide for yourself.
Free, weekly, four minutes.